Back to NOW
centennial yards - atlanta, ga
August 18, 2021
A public 50’ text-based projection by Nikita Gale, in collaboration with Dash & the CDC, prompting viewers to consider the connections they’ve missed throughout the past year due to the pandemic.
Visible on the façade of Centennial Yards South, the message celebrated Atlantans who are doing their part and getting vaccinated – so we can all get back to doing the things we love within our community. “Back to NOW” acknowledges that while things aren’t necessarily getting back to “normal,” things are improving for now, and vaccinated individuals can safely gather with a lower risk of having life-threatening complications due to COVID-19.
The projection went live as the Atlanta United game let out, presenting it to upwards of 45,000 fans. The pop-up also included a CORE Response on-site mobile vaccine clinic that provided info to those with questions and administered free COVID-19 vaccinations on the spot.
