Downtown Atlanta, GA
September 2024 – March 2025

In anticipation of the upcoming 2026 FIFA World Cup, the Atlanta Downtown Improvement District, in partnership with the City of Atlanta, is developing designs to update the existing downtown wayfinding infrastructure.

Home to over 154,000 jobs and 27,000 residents, Downtown Atlanta is bustling with activity as the region’s cultural and economic engine. Featuring numerous tourist attractions, a major conference center, and multiple special event venues, Downtown Atlanta also sees approximately 52 million visitors a year. That number is expected to increase in the coming years as Atlanta plays host to the world’s largest sporting event: FIFA World Cup. As Atlanta continues to grow and further anticipates significant visitation, an investment in Downtown’s wayfinding system is needed.

In partnership with Perkins&Will and Sizemore Group, Dashboard worked with the Atlanta Downtown Improvement District / Central Atlanta Progress to host feedback sessions to gather input from the community on non-traditional, creative, and tactical wayfinding applications, and to further evaluate the potential to modify existing signage. These engagements included listening sessions, a live drawing event, Downtown discovery walks, and more.

All feedback collected during these sessions were summarized into recommendations to help develop a design intent that will be advanced into final engineering and fabrication in a future stage of development. 

The Atlanta Downtown Improvement District (ADID) is a not-for-profit corporation organized under section 501(c)(3) of the U.S. Internal Revenue Code. ADID is funded through a Community Improvement District (CID) within which commercial property owners pay special assessments and is governed by a Board of Directors of nine private-and public-sector leaders. Founded in 1995 by Central Atlanta Progress, with the support of property owners and the City of Atlanta, ADID is a publicprivate partnership that strives to create a livable environment for Downtown Atlanta. ADID is committed to a Downtown that is a central place for the diverse Atlanta community and all of Downtown's property owners, employees, residents, students and visitors.